Tag Archives: business

Invest in Milk Carton Toilets! A recycling stroke of genius..

http://seattletimes.com/html/localnews/2019573188_3dprinter01m.html

Just in:  a solution for all those milk jugs (and hopefully playmobile and lego) in the landfill.
Print them into chemical toilets and rainwater catchers for third world countries.  Heck, do it for OUR country too!  We can use these things and we can happily lose all that un-biodegradable stuff we have stuffed into our landfills and dumps. 

Read the article.  This is America at its best.  If you have any disposable money, buy stock now, even if it’s just a small stock.  This is a facebook sized idea that will not be a “fad” that wobbles after a decade or two.  This is a keeper.

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Filed under Investments, Nature, Originality

The Marketing Glitch: i.e., they are not shopping for “me”, they are shopping for something that is “them.”

I look at the arty black and spare screens where you can’t figure out what opens the thing, and when you find something small in the field of blackness you pick at it with your cursor hoping something will happen so you can see something.

Some time ago I read a book on direct mail advertising.  Now the internet has taken over the direct mail concept– BIGTIME!  But I am wondering whether my lack of followers might be explained by recalling what surprising advice was in that book:

The Direct Mail experts adamantly insisted that trying fresh, new approaches to advertising wares was simply not going to work.  They taught their readers that one MUST look for the existing direct mail formats and copy them as closely as possible to even get a viewing.

This is not what a creative person likes to hear.  Stay in the lines… copy the template…. keep originality out of it!  Then you will sell stuff.

WHAT?  Of course they were right,  or at least, my versions of direct mail advertising were wrong.

Is it different with the internet?  I see featured snips of other people’s blogs and web promotions, but mine is never among them.  And I think my presentations are at least better than some of what I see.

The “market” reminds me a lot of other institutional entities.  The first that comes to mind is school (I mean k-12), where you find that one wears certain kinds of clothes and talks a certain slang and fixes one’s hair a certain way (it was ponytails and pompadours when I was in Jr. High School), in order to be other than alien.  But being “other than alien” is only the first step.  One had to be outstandingly cool, it seemed, to get to sit at the “popular table” in the cafeteria.

Is this still true?  Does my website or blog have to have a certain “this-year”s” look and language to get noticed?

Is this what I should do? Should I have such an enigmatically esoteric splash page that people have to spend five minutes figuring it out? Or a shocking statement at the top, or a controversial nude front and foremost?  (I admit, I have tried some of these things, and the resulting comments are usually from some unsavory source that causes me to put it in the spam/recycle bin immediately without opening it.  I save the short list of “real” responses like I save corsages from the old high school dance!!)

If mystery is what my website needs, I will certainly not make the grade.  Mine, like me, just presents itself as what it is, no special “Gaga” novelties or amazing things frolicking across the screen, or no haunting music that emanates slowly enough that you wonder if your computer is finally groaning to a stop.

No, my website has big words (so I can see what I’m doing)  and they pretty much say what I’m wanting you to know.  Then it has pictures of what I do. I may be kidding myself that you are interested in some background about what I am doing, so I tell a story.  Yes, I rattle on some.  I often go back, embarrassed, and take out whole chunks of what I have published the day before.  So I agree that I need to edit before publishing.

My nature is to be cheerfully friendly, sharing freely, telling truths, admitting human nature type foibles, and believing that others may like that I am like them in some of these ways.

It doesn’t sell.  After all, they are not shopping for ME.  They are shopping for something that is “them”.

This is where the glitch lies.

I need an agent.  I need someone who is out there shopping in the market all the time, knowing what people are crowding around and buying.  My nature is that I don’t shop!  And I don’t crowd around things that others are crowing around.  I like the exception.  I like to find the one-in-a-million.

My blindness is that I keep forgetting that other people are not like me… that’s why I make art the way I do.  No one else has made it.  That’s why it needs to be made.

Anyone know an agent?

Old Swimmer

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Filed under Advertising and Sales, Mysteries, NOT PALEO RELATED, Originality, The Why's, Website Design

The Fingerprint

PROLIFERATION? 

To clone or not to clone.  It’s the argument that comes up regularly between my east coast friend and me:  He says to find a popular original and make a lot of them to make money.  He says I should pay attention to the history of famous artists who delegated much of their work to apprentices while the esteemed one went on to new work.  I reply that he should pay attention to all the famous artists working privately, without outside labor or apprentices, making rare and valued art.  I would love to read a survey of how many well-known working artists in the world let others do part of the work on their creations.

I say that is not what my art is about.  My art is about originality.  My website is called  ooothere.com, meaning specifically, Only One Out There.  This means that each thing I launch is from myself, through my brush or chisel, to the medium, and that will be the only one made.  Yes, I start with mass produced raw materials. Then I make it intimately personal and unique.  Each one.  Individually.  By myself.

I really have a “thing” about originality.  I don’t even like my own work to look like others I have done.  I don’t like the pose to be the same as other poses.  I don’t like to do the same view of the same scene.  I dislike multiples in details, actually.  Someone once proudly showed me a painting where the artist had discovered the technique of patting a deformed brush repeatedly over the trees to make cloned tree tops.  Fractalizing, in a sense!  I love fractal digital art—and have spent a lot of hours playing with such things.  I use that and other mechanical means to develop ideas and visions for original art work.  I photograph my work during its evolution and use photo editing techniques to “try out” different approaches when I hit a roadblock.  Or when I want new impetus to my ideas.

But to manufacture art to get a lot of product out onto the market?  No.  This is not “me.”

Am I just stubborn?  Or maybe a bit stubborn about being selfish?  Seems to me that I have artistic license in a lot of ways that I really value, and I don’t want to interfere with that “right.”

Others may print skeleton paintings and have other workers add strokes to them.  But when my art hangs on someone’s wall with my signature on it, I have painted every stroke on that individual canvas with the earnestness that prompted my studio mantra:  “no one else can make your marks.”

It’s a fingerprint.  Don’t mess with my fingerprint.

Susan

Note: I do use digitally

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Filed under NOT PALEO RELATED, Originality, Stubbornness, The Why's